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Zepto enters consumer analytics space with launch of subscription-based Atom
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Quick commerce platform Zepto is venturing into the subscription-based analytics space with the launch of Zepto Atom on May 16, the company announced on Wednesday.
Zepto Atom, powered by Zepto GPT and utilising Natural Language Processing (NLP), features an AI assistant designed to deliver proprietary data to partner brands, helping them enhance performance.
Zepto CEO Aadit Palicha described the initiative as exclusive in a LinkedIn and X post, highlighting that Zepto Atom builds on the existing Zepto brand portal. Brands can subscribe to gain…
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