Zepto founder Aadit Palicha alleges smear campaign by rival CFO as quick commerce race heats up

Quick commerce platform Zepto’s cofounder Aadit Palicha has alleged that the chief financial officer (CFO) of a rival company is attempting to orchestrate a smear campaign against the startup by circulating false information to its investors, media, and on social media platforms.

Palicha claimed that the competitor’s CFO had made “wild allegations” without empirical evidence, and even gone to the extent of sharing “false numbers and Excel sheets” with journalists through proxy sources.

The executive also alleged that bots were being paid…