Zepto Launches Subscription-Led Analytics Tool For Brands

Zepto CEO Aadit Palicha said that the tool will enable brands to gauge deeper insights such as behavioural data, “pincode-by-pincode market share data and brand performance”

Atom will boast a chatbot, Zepto GPT, to answer merchant queries and offer insights for improving the performance of brands

With the new offering, Zepto is looking to create an alternate revenue stream by charging listed brands a subscription fee to avail the service

Quick commerce major Zepto has launched a new data analytics tool, Atom, for…