Zomato pivots away from restaurant-led quick delivery, doubles down on Blinkit Bistro

Calling off its second attempt at rapid food delivery, Zomato parent Eternal is consolidating its 15-minute food experiment under Blinkit’s Bistro vertical. The service, which operates via in-house kitchens, is being expanded across Delhi-NCR, Bengaluru, and Mumbai, according to people in the know. Bistro now runs more than 100 kitchens in these markets.

The move allows Eternal tighter control over food preparation timelines, a problem it couldn’t solve through restaurant partnerships.

Meanwhile, rival Swiggy is scaling its 10-minute food delivery…