Samsung bets on AI, affordability, and retail push to expand premium smartphone footprint in India

Samsung is banking on artificial intelligence, affordability initiatives, and a stronger retail presence to drive growth in India’s premium smartphone segment, according to Aditya Babbar, VP – Head of Product Marketing at Samsung Mobile.

Speaking to CNBC-TV18, Babbar said these three pillars have been central to the company’s recent strategy, especially with the launch of its next-generation foldables — the Galaxy Z Flip7, Z Fold7, and the more affordable Flip7 FE.

The company is seeing strong traction in the premium segment despite the broader…