Tech
Samsung bets on AI, affordability, and retail push to expand premium smartphone footprint in India
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Samsung is banking on artificial intelligence, affordability initiatives, and a stronger retail presence to drive growth in India’s premium smartphone segment, according to Aditya Babbar, VP – Head of Product Marketing at Samsung Mobile.
Speaking to CNBC-TV18, Babbar said these three pillars have been central to the company’s recent strategy, especially with the launch of its next-generation foldables — the Galaxy Z Flip7, Z Fold7, and the more affordable Flip7 FE.
The company is seeing strong traction in the premium segment despite the broader…
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